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22 October 2001

We heard you

For years, the Indian beer market has been pegged "the next Asian Klondike" as concerns growth potentials but that has been it. Having run in-to all kinds of trouble in China, international brewers stayed clear off entering the Indian beer market, apparently fear-ing another financial disaster.
When United Breweries, India’s number two brewer with a market share of almost 40%, offered to sell a 26% stake to a foreign bidder, the usual
suspects Anheuser-Busch, Carls-berg, Heineken, Interbrew, Kirin, Scottish&Newcastle and South African Breweries expressed interest.
Whether one of them will make a quick move is another thing.6m. United Breweries’ best selling brand is Kingfisher Lager which is sold in 25 countries..

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