Interbrew ties up with Boonrawd
It makes you wonder why Thai beer lovers still have a full mouth of perly whites. After all, Singha beer’s bitterness (40+ BU) is enough to start uncorking most consumers’ molars. But the beer is a speciality and hence a genuine object of desire for Interbrew. In March Interbrew commenced talks with Thailand’s Boonrawd Brewery to create a joint venture later this spring. Interbrew is already present on the Thai market through its Beck’s subsidiary, the Kloster brand. Boonrawd brewery produces the popular Singha and Leo brands.
Despite the Asian crisis in 1997/98, the Thai beer market has grown 13 per cent per annum since 1995. Domestic output was 11.5 million hl in 2000 and beer consumption 18.4 litres in a country of 60 million people.14 billion in 2002 according to Boonrawd’s PR..
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