Seeing is believing
Haven’t we heard this one before? "The developing beer market in India may soon get more fizz." The question is: how soon? Still, United Breweries, which is India’s major brewer and holds around 40 per cent of the 5.5 million hl beer market (2000), expects to raise its sales volume this year by 12 per cent.
With a population of over one billion people and a total of 57 operational breweries, India has a per capita consumption of just half a litre of beer. That’s why there is definitely room for growth.
South African Breweries (SAB), which has four breweries and around 11 per cent of the market, is also pushing for growth. SAB would like to develop quality portfolios of local as well as international brands in India and is not in favour of scrapping its acquired brands..
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