Asahi to market Tsingtao
Ah, the complexities of brewers’ relationships. Anheuser-Busch may contemplate upping its stake in Tsingtao Brewery, but this has not stopped Tsingtao from signing a marketing contract with Asahi Breweries to market its beer in Japan. In Japan, Budweiser is brewed and marketed by Kirin Brewing Company. A draft version of the beer that was developed jointly by Tsingtao and Asahi will be available in Japan from 28 August 2002, priced at ¥248 (US$2.0) for a 330ml bottle.
Tsingtao Beer has been imported into Japan since the 1980s. Mercian Corp. currently handles imports in Japan, but sales last year were a modest 90,000 cases. The Chinese company aims to boost sales in Japan by using the marketing network of Asahi, the domestic market leader in sales volume..
Select offer and read on
6 print issues