Keep your customers satisfied
Oh dear. It must have been more than a storm in a tea cup. If Australia’s major brewer Carlton & United, CUB, (Foster’s Group) deems it necessary to explain the issue in its in-house magazine Cheers, then there must have been a real storm brewing out in the market.
In July it was hard to miss the considerable national press coverage given to changes in alcohol levels in a number of CUB’s national and regional beer brands, so we read in the most recent issue of Cheers. CUB’s Marketing Communications Manager David Park was quoted as saying that the reduction in alcohol was all about keeping beer affordable. "Since the early 1990s all Australian breweries have been exposed to regular, six-month price hikes in the Federal tax on alcohol in beer..
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6 print issues