Heineken to buy majority stake in Dinal Brewery
It may be a large central Asian country with a population of only 16 million of whom 47 percent are Muslims, but its ethnic Russians and Ukrainians certainly enjoy a beer every now and then. That’s why Heineken has increased its stake in the brewery Dinal, located in the former capital of Almaty (1.2 m inhabitants) from 28 percent to 51 percent. Heineken first bought into Dinal in 1999 when the brewery came on stream. Its capacity is reported to be 300,000 hl of beer annually; estimated sales for 2002 are 180,000 hl. Last year, turnover was EUR8 million. Dinal has a market share of 8 percent with its local brand Tian Shan and the international brand Amstel. 800,000 hl), also located in Almaty.
BBH has identified substantial potential for growth in Kazakhstan.4 million hl..