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15 June 2003

Wanted: designated drivers

Seems like they have not heard of the US custom of choosing a designated driver. He - it’s usually a he - has to stick to mineral water all evening while his pals do some in-depth research on beer quality.
The purpose of this sort of job-sharing? One has to remain sober so that he can drive the others home afterwards. When in Japan the powers-that-be raised the penalty for drink & drive offences to EUR2,200 last year, they did not just aim at those intoxicated behind the wheel but all passengers in the same vehicle. Takashi Inoue reports from Japan that the authorities cashed in more than EUR70,000 a drop when they stopped a bus of merry men on their way back from the golf course.
But this is not to say that Japanese consumers are to forego drinking beer. Far from it.e.5%.

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