Recovering from the crisis
As most countries in Southeast Asia continue to recover from the 1997 monetary crisis, consumption of beer in the region goes from strength to strength. According to a report by Canadean, total beer consumption rose over 6% in 2002 – easily the best performance since the crisis took hold. However, beware of averages. As the region encompasses numerous national markets that are spread around the Asia Pacific Rim consumption patterns differ noticeable from country to country.
Imports have been readily accepted in Taiwan since the ban on beer imports was lifted in 1987. They increased by an astonishing 46% during 2002. 26% of all beer consumed in Taiwan is now imported (the region’s average: 4%). Many of the restrictions on advertising alcoholic drinks have been lifted..
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