What could they have in mind?
Per capita consumption of beer may be low at 12 litres and the fates of international brewers rather chequered. However, according to local media Anheuser-Busch’s executives had visited the country to discuss sharing their experience in management, marketing, technology transfer and other disciplines with the two leading Vietnamese state-owned breweries, the Hanoi Brewery Corp (HABECO) and the Saigon Brewery Corp (SABECO).
Could this be the same company which in 1996 announced that it would be building a USD250 million brewery in Vietnam? Clearly, Anheuser-Busch was hoping to position its Budweiser brand in this market. In order to clear the way for the brewery and the launching of their Budweiser, Anheuser-Busch applied to register the name of Budweiser as a trademark.
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