Reality check
The Foster’s Group has begun a radical overhaul of its business structure, management and sales teams following the EUR 1.9 billion takeover of its rival Southcorp in June. The deal has turned Foster’s into the world’s biggest listed producer of premium wines and created a multi-beverages behemoth that will have its labels on 45 per cent of all alcohol drunk in Australia.
Foster’s Chief Executive Trevor O’Hoy was quoted as saying: "This is the dream transaction, not only in global premium wine but in terms of what we can do here in Australia. We can build this business model that no other competitor can follow, and that will be the ultimate edge we have.6 billion and a share of the domestic market of 28.5 percent by value..
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