A toast to that
Q: Which wine brand is the single largest selling Australian wine in the world? A: No, it’s not Jacob’s Creek, first launched in 1976 and owned by Pernod-Ricard. It’s the brand Yellow Tail which is produced by Casella Wines in New South Wales, a family-owned wine company. Their Yellow Tail brand sold 7.5 million cases last year and projected a 30 percent increase in sales this year while Jacob’s Creek achieved sales of 7.1 million cases and recorded a 16 percent increase in the first quarter this year. Yellow Tale started its winery in 2001 with forecasted sales to the U.S. of 25,000 cases. In the end, it sold 500,000 cases that year. The following year sales jumped to 2.2 million cases and have spiralled rapidly higher ever since. While Yellow Tail’s major market is the U.S.S..
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