“What goes into your beer, dude?”

Lion Nathan’s most popular beers, including Tooheys New, Tooheys Old, XXXX Bitter, XXXX Gold, Swan Draught & West End Draught, will now carry a stamp: “Natural Beer Promise: Brewed in Compliance”. This statement confirms that the products are naturally brewed using only five ingredients: water, malted grains, cane sugar, hops and yeast and are free from additives and preservatives.

Chief Brewer Bill Taylor said the move follows a survey of more than 1,000 Australian adults which found that 90 percent were unaware of the ingredients in beer. Lion Nathan aims “to set the record straight” by creating robust brewing criteria and reinforcing the concept that brewing is a natural process. Mr Taylor, quoted in National Liquor News, maintains that the Natural Beer Promise was “very much in step with what’s happening with people taking greater care of themselves”.