Tip or roll?

Mr Cooper said that to ensure the practice of rolling became better known, Coopers had launched a AUD 1 million advertising campaign in its home state of South Australia to highlight the practice and promote the key difference between Coopers Original Pale Ale and most other beers – the cloudy

appearance of Coopers.

The campaign is the biggest Coopers has launched to date for its Pale Ale brand and will cover radio, press, on-premise, off-premise promotions and outdoor advertisements.

He said the new campaign was typical of the kind of advertisements Coopers were known for – irreverent, cheeky and fun.

Created by Coopers’ advertising agency kwp!, the new campaign will introduce the concept of Sediment Imbalance Syndrome (SIS).

Meaning: if you don’t roll your Coopers, you could be suffering from a ‘sediment imbalance’. Now that’s a fright.

Go and visit their website at www.rollyourcoopers.com.au.