Against the odds
Although a special consumption tax was introduced during the first quarter of 2005, whose impact was fully reflected in the beer sales price, Efes managed to increase its domestic sales volume by 4 percent to 6.6 million hl in 2005 according to a company statement released at the end of January 2006. Including export volume, beer production in Turkey was up 5 percent over 2004 to reach 7.1 million hl.
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