drinktec now co-organiser of CBB

drinktec, the world´s leading trade fair for beverage and liquid food technology, is now a co-organiser of CBB, China Brew & China Beverage, International Brew & Beverage Processing Technology and Equipment Exhibition for China. The organisers of the two trade fairs signed a contract to this effect at the beginning of August 2011 in Beijing. The cooperation will be expressed for the first time at CBB 2012, and will cover the period up until 2024.

Messe München GmbH (MMG), as the organiser of drinktec, and its Chinese subsidiary MMI Shanghai, will in future be the contact and contracting party for all international, non-Chinese exhibitors at CBB. This responsibility also involves acquisition of these exhibitors, as well as looking after and advising them in advance of and during CBB.

The contracting parties are on the one side MMG and its subsidiary MMI Shanghai, and on the other the Beijing Zhongqing Heli International Exhibition Corporation (BZHC) as the organiser, and the China National United Equipment Group Corporation (CNUE) as the licensee of CBB. The contract came into effect upon signing on 2 August 2011. The next CBB takes place from 19 to 22 September 2012 at the new China International Exhibition Center in Beijing.