PR disaster
You would have thought that Coca-Cola learnt a thing or two from its Belgian PR blunder in 1999, when the Belgian Government temporarily banned the sale of all Coca-Cola drinks. More than 100 children had to be hospitalised following the consumption of coke’s drinks which forced Coca-Cola to withdraw some 15 million cans and bottles from sales – its biggest product recall in its corporate history. Come August 2006: a different location but the picture is uncannily the same.
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6 print issues