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02 December 2005

Change the tax!

Kirin Brewery, Japan’s number two brewer, reported a 3.4 percent rise in third quarter group operating profit on strong sales of beer-like drinks, and kept its 0.6 percent growth forecast for the year. Apparently Kirin benefited from the introduction of a so-called “third-type” beer, Nodogoshi Nama, into the growing lower-priced segment, of which it now controls about 35 percent, say media reports. The product, along with the company’s popular low-malt “happoshu” brews, boosted Kirin’s sales in the July-September summer quarter by 5 percent, while Japan’s overall beer market dwindled by about 1.5 percent, Kirin said.

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