Can drinking beer improve your looks?

Since it’s official that men are from Mars, where do male brewers come from? I’d say from beyond our solar system. Or why do they continue come up with beers for women that are an insult to our intelligence?

The latest such offering is from Japan’s Suntory, which has launched a beer called Precious which is laced with collagen. The new beer, which supposedly makes you look youthful and more beautiful, contains 5% ABV and 2 g of collagen per 350 ml can. It retails at YPY 210 (USD 1.75).

There is no scientific evidence that collagen, if applied topically, can turn back the clock. And as to drinking it, wouldn’t all silver-haired brewers who in the past fined (clarified) their beers with isinglass - rich in collagen - and consumed it in big quantities in the course of their long lives still look like youthful Dorian Grays (without the painting in a locked room)?

I asked our contributing editor John Harvey who truthfully said that although he consumed a lot of beer last century he does not think that all the isinglass/collagen had an anti-aging effect on his skin.

So Ladies, if you want to drink Precious (it’s only available regionally in Japan), go ahead, but don’t think that it will improve your looks.

Funnily, Precious’ tag line is “Guys can tell if a girl is taking collagen or not.” I’d certainly dispute this claim. If men look at women, research tells me, they don’t study our skin complexion because they are too busy studying other parts of our bodies.

Suntory said there are “findings that Japanese women wanted to take collagen, so we created this regionally-marketed product to meet their needs.”

In the end, while this Precious beer is unlikely to make women look any younger, perhaps a few cans of it will give them the illusion they need?