Coopers Brewery introduces Session Ale
They are not bowing to the craft beer boom, just expanding their portfolio. Australia’s oldest family owned and run brewery, Coopers, has launched its popular new beer, Session Ale, in cans and bottles across Australia. In March 2018. The summer-style ale was introduced in kegs to the on-premise late last year. By January it had become Coopers’ second largest selling keg beer (after Original Pale Ale and ahead of Sparkling Ale and Mild Ale).
The 4.2 percent ABV Session Ale, the first addition to the permanent Coopers portfolio for 14 years, is brewed with Galaxy and Melba hops. It is lighter in alcohol but higher in IBUs than Coopers’ Pale Ale.