Independent Brewers Association unveils independence seal

Nearly one year after its own rebranding, the Independent Brewers Association (IBA) on 9 May 2018 has launched a seal of independence to help consumers identify which beers are locally owned by independent Australian brewers.

The IBA hopes the launch of the seal will help shift consumer demand away from the Big brewers’ beers to locally owned independent products, especially as foreign owned multinational brewing companies are increasingly creating craft-like beer brands to cash in on the consumer trend towards more unique beer styles that are the hallmark of small independent brewers.

Currently, about 50 percent of Australia’s 450 craft brewers are part of the IBA, with all IBA members eligible to use the seal by entering into a license agreement through the IBA website.

The IBA was established in 2012 under the name of Craft Beer Industry Association and became the Independent Brewers Association in 2017.