Beer Academy Surges Ahead

Take up of Beer Academy courses has risen by over a third during the first three months of 2012 compared with bookings over the same period last year.

Beer Academy Director Simon Jackson said “There is a resurgence of public interest in beer; consumers are increasingly demanding to know more about the beers that they are drinking; How they are brewed; what they taste like; how to match them with food. Our most popular products continue to be our 90 minute tastings and the ‘How to judge beer’ course but there has also been an uplift of bookings for our two day ‘Advanced Course’ from aspiring Beer Academy Sommeliers. The companies that are succeeding in the beer business have the ability to inspire people to try their brands and visit their pubs. More and more companies are discovering that the Beer Academy helps them do just that.”

A full calendar of future courses and events can be found on the Beer Academy website www.beeracademy.co.uk/courses/.