Feel Good Drinks announces MBG International Premium Brands partnership

Innovative German beverage group, MBG International Premium Brands and UK healthy drinks company, Feel Good Drinks, are delighted to announce a new partnership. The agreement will see the fast growing German “brand maker” take a majority shareholding in the successful UK juice drinks business.

MBG’s success story started in 1993 in the back street garage of entrepreneur Andreas W. Herb. Over the next 20 years the business has grown an impressive portfolio of premium brands which are sold in 46 different countries with annual sales of EUR 200 m.

Feel Good Drinks has also expanded rapidly since ex Coca Cola colleagues Dave Wallwork and Steve Cooper decided to create their own healthy drinks business in 2001. Feel Good’s range of “100 percent natural” drinks with “no added sugar” is now available in over 20,000 outlets in the UK and sold in 17 countries overseas.

The entrepreneurial collaboration will result in significant international expansion opportunities for the Feel Good Drinks range. The partnership will also present major opportunities in the UK for MBG International’s range of premium soft drinks.