German Beer in Italy
According to an old Italy saying there are two sides to every coin. This can also be applied to numerous aspects of the Italian beer market. The data provided by Assobirra, the association that gathers the beer and malt manufacturers, or rather the main Italian players on the market, show that from 1999 to 2009 domestic production increased from 12.179 million hectolitres to 12.776, while imports grew from 3.875 million hectolitres in 1999 to 5.822 million in 2009. Domestic consumption has also increased, from 15.675 million hectolitres in 1999 to 16.855 million hectolitres in 2009. The gap between production plus import and consumption is due to Italian beer exports, which increased discernibly in the ten year period (from 0.379 million hl to 1.743 million hl).
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