Believers in better beer

Is this real? By posting photos of her outfits and attracting over 4 million followers, Chiara Ferragni, the 27-year-old Italian fashion and lifestyle blogger behind TheBlondeSalad.com, by the end of 2015 will have pulled in upwards of USD 9 million in revenue. In contrast, beer bloggers are self-exploiting paupers. Only a few have found a way to make money from their online activities. But if brewers think that bloggers are irrelevant to their business, they should think again.

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