Beer market in Africa has big potential
The African beer market has large untapped potential. At a time when the dominant market on the continent, South Africa, is contracting, the second largest market, Nigeria, has big growth opportunities, a population of 120 million with a per-capita consumption of only 5.25 l of beer per annum (a total of 6.3 million hl), compared to South Africa’s 60.47 l per-capita per annum (43.0 million hl).
The size of the African beer market is estimated to be about 62.1 million hl at present. South African Breweries (SAB) are the uncontested market leader, producing 31.8 million hl (25.1 million hl in South Africa alone). Second place is taken by BGI of France (8.1 million hl), followed by Heineken (7.7 million hl) of the Netherlands and Guinness (6.2 million hl) of Britain..
Select offer and read on
6 print issues