Male bait

Think of a Diva and what immediately comes to mind? Right. The Figure. A big figure. This must be the reason why South African Breweries (SAB) calls its 660ml returnable bottle a "Diva". SAB’s "Redd’s Premium Dry", a dry-tasting apple flavoured fruit ale, is now packed in a 340ml can, a 340ml non-returnable bottle and a "Diva". Redd’s Premium Dry is a line extension of the original "Redd’s Premium Cold" which was launched several years ago in response to Stellenbosch Farmers Winery (SFW) putting an apple cider, "Hunter’s Gold", into the market. Actually Hunter’s Gold was a flavoured wine but this gave SAB the idea of coming up with its own version of a cider: an unhopped, beer-based, apple flavoured alcoholic beverage. Hence the 660ml Diva for the recently launched Redd’s Premium Dry..

Select offer and read on

BRAUWELT International PRINT + DIGITAL

Can be cancelled monthly after expiry of the annual subscription.

6 print issues + ePaper + all online publications

• 6 print issues
• ePaper
• read all articles online
• archive access
• eNewsletter

133.96 EUR

Subscribe

BRAUWELT International DIGITAL

Can be cancelled monthly after expiry of the annual subscription.

6 ePaper issues + all online publications

• ePaper
• read all articles online
• archive access
• eNewsletter

99.90 EUR

Subscribe

BRAUWELT International PRINT + DIGITAL for students

Can be cancelled monthly after expiry of the annual subscription.

6 print issues + ePaper + all online publications

• 6 print issues
• ePaper
• read all articles online
• archive access
• eNewsletter

89.77 EUR

Subscribe

I already have a subscription and want to read this article

Login