Heart of Darkness Brewers in Malawi hope against hope
How do you organise a beer festival in Lilongwe? Easy. You cordon off the traffic, roll in the beer barrels and erect a stage for the band and soon everyone is swaying to the music. In the heart of Africa, people love to party especially if it is sponsored by Carlsberg. After more than thirty years of market dominance, Carlsberg is as Malawian as, well, Maganje.
Remember the Camel cigarette ads? The famous tag line? "I’d walk a mile ..." Not in Malawi and not for Camel Filter. Here people grow tobacco themselves. After all, tobacco represents Malawi‘s most important export. If people walk anywhere for pleasure, it’s for a "green one", a bottle of Carlsberg beer. However, be warned: "far" is a relative term in Africa. You have to travel into Malawi to listen to Maganje.
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