22 October 2001

New beverage group

Last march the new South-African beverage group Distell signed officially by making itself being registered at the Security Exchange of the stock exchange of Johannesburg. The quotation followed upon the alliance of the Distiller’s Corporation and Stellenbosch Farmers’ Winery last year. According to its own statement Distell is the tenth largest beverage group world-wide. It is understandable that the alliance encountered some opposition, especially from the competitors. Bulmer SA and Seagram Africa even tried to stop it by means of a plaint at the Cape Town High Court. The plaintiffs claimed that the alliance would have to be decised by the public authorities, since it would contravene the competition law. Therefore, according to Distell’s opinion, the conditions did not change..

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