Taste buds on a journey
Great advertising copy: "Exotic Lemon Ice will set your feet tapping, your body grooving, and send your taste buds on a journey they’ll never forget." Spirit coolers or what we used to call alcopops in the days before Political Correctness have arrived on the African continent. As AFBs (Alcoholic Fruit Beverages) they are starting to break into the liquor market. In Botswana the product "Fusion Ice" was launched recently which combines a tangy lemon blend with a 4.5% ABV "alcohol bite." It is sold in 340ml non-
returnable bottles and priced marginally above mainstream beers. The slogan "A fusion of body and spirit" makes you wonder though. What can the admen mean? A fusion of body and spirit is .... a person... a party going on. Or what did you think?.
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6 print issues