Focus on new plants: SAB Ibhayi Brewery State-of-the-art line equipment for Port Elizabeth
SAB - these three letters are familiar not only to trade insiders. Famous worldwide in the meantime: SAB stands for South African Breweries. SAB has done quite a lot to achieve worldwide popularity. The news that 98 percent of South Africa’s beer consumption is attributed to SAB products was not enough.
Even if no other brewery group can make this claim on its home ground. Rather, it was the international strategy pursued with all consequences by the brewery, with its 56 million hl per year output the third largest in the meantime, that contributed to SAB’s high degree of familiarity worldwide. At the end of the Apartheid era, SAB expanded above all to black Africa. Yet this was not enough, in 1995/96 SAB invested heavily in the countries of Central and Eastern Europe.
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