SAB spends US$2.5 million on corporate social investments
There is more to the much-flaunted notion of corporate citizenship than the “triple bottom line” approach which compels companies to embrace social, economic and environmental issues. Each year, millions of dollars are funnelled into so-called public-private partnerships between a company and a community utilising the company’s resources.
Companies do not view their corporate social investment projects as purely philantrophic. Certainly not in emerging markets. One reason for these investment projects is that the poor do not make good consumers or investors, another reason is that the uneducated do not make good employees.
SAB has been involved in social investment programmes since the mid 1990s. SAB’s Enterprise Development Department invested US$2.5 million in 2001..
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