Gentlemen prefer blondes
But Tom gets the brunette. Never mind that he is cross-eyed, verbally challenged, undersized and feline. "Bacardi Breezer"’s international campaign, featuring a swaggering grey tomcat by the name of Tom who shames his two-legged non-feline competitors into insignificance when it comes to scoring with girls, has taken South Africa by storm.
Perhaps the campaign’s success was helped by the fact that its three TV ads - developed in the UK and shot in Prague - were also shown on the 24 hour "Big Brother" programme which had audiences in South Africa glued to the box for weeks. "Playful Freedom" - that’s the theme of the ads and that’s what Big Brother is all about.
In the UK, Bacardi Breezer sells 170 million bottles annually..
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6 print issues