Black label takes top spot
Carling Black Label, according to AC Nielsen, has knocked Castle Lager off the country’s top selling beer list. Black Label accounts for 33% of total beer sales in South Africa’s ZAR10-billion a year beer market (USD1.4 bn), while Castle Lager accounts for 31%. Another SABMiller brand, Hansa, came in third, with 23% of sales. AC Nielsen believes that an increase in sales of quart bottles and a boost to advertising spending on the brand (from ZAR22 million to over ZAR27 million) contributed to Black Label overtaking SABMiller’s flagship brand, Castle Lager.
SABMiller spent ZAR42 million on advertising for Castle Lager in the first six months of the year..
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