Sexy skimpy bottles
Guinness Nigeria has introduced a new stout bottle whose shape reflects the aspirational lifestyle of Nigerians. This is the first time that Guinness Nigeria has changed its stout bottle since the brand was introduced 32 years ago. As part of the celebration of the new Guinness stout bottle, the brewer staged a BlackGold concert featuring hip-hop icons Wyclef Jean, Femi Kuti and other Nigerian crooners. Between September and November Guinness has embarked on a BlackGold Tour that will take Guinness’ road show to eight cities across Nigeria.
The new bottle leaves Guinness Nigeria with the tiny problem of having to recycle 130 million old-style stout bottles. At present, Guinness is working with local glass manufacturers to turn the recovered bottles into new bottles..
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