Kremlin in Moscow, Russia (Photo: Michael Parulava, Unsplash)
08 April 2021

First physical gathering of the Russian beverage sector in a long time

Beviale Moscow 2021 | Following its cancellation last year due to the pandemic, Beviale Moscow has now successfully taken place in Moscow from 16 to 18 March, when 108 exhibitors, 75 percent of them local and 25 percent international, welcomed around 3200 visitors to their stands.

Exhibitors, visitors, partners and organisers are extremely satisfied with the first physical gathering of the Russian beverage sector in a long time. A well-designed and attractive event concept ensured an inspiring and successful trade fair experience under the current challenging conditions. Interested parties who were not able to travel to Moscow could also follow the high-quality supporting programme online in a broadcast from two showrooms.

The timely relocation to the Main Stage Event Hall was obviously the right decision. 108 exhibitors, 75 percent of them local and as much as 25 percent international, showcased their companies and solutions to Russian beverage experts over the three-day period. Around 3200 visitors came along to find out about and discuss the latest developments, challenges and trends in the beverage manufacturing segment. “We are relieved and very satisfied with the response,” says Thimo Holst, Project Manager Beviale Moscow, looking back at the event. “Our perseverance has paid off and the concept worked. The comparatively large turnout under these difficult conditions emphatically confirms the key importance of Beviale Moscow as the leading platform for the Russian beverage market.”

Sergey Kornakov, Head of Beer and Beverages Department at GEA, was also very satisfied with the trade fair experience: “It was a wonderful exhibition, and the results are great. Beviale Moscow exceeded all our expectations in respect of the quantity of visitors. On all three days there was a crowd of people around our stand. Frankly, there was not enough space, and if we had known that there would be so many of our clients, we would have taken a bigger stand. Which is what we are planning to do next year.”

In view of these positive signals, the organisers are already working on preparations for Beviale Moscow 2022. It will take place in line with its usual schedule from 29 to 31 March 2022 in the Sokolniki Exhibition & Convention Center.


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