Beer Attraction Becomes More and More International

Beer Attraction, staged by Italian Exhibition Group (IEG) and held at Rimini Exhibition Centre, is growing and attracting the supply chain’s top events. In fact, from 16th to 19th February 2019, the trade show leader for speciality and craft beers will be taking place alongside Italgrob’s International Ho.Re.Ca. Meeting, BB Tech Expo – the professional trade fair for beer and beverage technologies – as well as Food Attraction, dedicated to products and technologies for the Ho.Re.Ca. sector.

The 5th edition will therefore be full of new ideas and possibilities for insiders and an even more important platform of reference for the entire sector. The new exhibition layout is part of the show’s growth in quantitative and qualitative terms and will have a new access route: the south entrance, located just 50 metres from the “RiminiFiera” railway station. The number of halls will increase from 7 in 2018 to 10 in 2019 with itineraries created to guide visitors. Two routes can be followed: The tech&beer route, starting from BBTech Expo in halls C1 and C2, continuing through the heart of craft beers of Beer Attraction in halls C3 and C4 and concluding with specialty beers and food experience in halls C5 and A5. The food&beer route will start from hall A1, the site of the highly acclaimed Campionati della Cucina Italiana organized by the Federazione Italiana Cuochi (FIC) and continue on to the pizza, street food and food&lab events in halls A2, A3 and A4.

The big craft beer events will also return, starting from the 14th edition of Birra dell’Anno, organized by Unionbirrai, a consolidated member of Beer Attraction. The modernity of Italgrob’s International Ho.Re.Ca Meeting will also be directed towards opening up more widely to foreign markets. The meeting will bring over 1400 participants from distribution companies, 320 sellers and 300 goods and service managers for the eating out market to Rimini Expo Centre.