drinktec 2009 – “We want to fire people´s enthusiasm”

The tour of South America is part of a worldwide roadshow intended to inform exhibitors, visitors and representatives of the press, trade associations and the authorities about drinktec. Petra Westphal, Exhibtion Director of drinktec 2009, comments: "Addressing people personally, direct contact with them, is extremely important to us, particularly in far-off countries. We want to make sure that visitors to drinktec really feel we are there for them, and that we take their needs seriously. These tours are not just about communicating facts and figures on drinktec. Just as important is reaching out to people on an emotional level. We want to fire their enthusiasm and spend a good time with them. The aim is for them to look forward to drinktec, to the innovations they will find there and to meeting up with colleagues from all over the world."

At the end of February drinktec will be putting in a showing in Asia (Thailand, Vietnam, Korea, Japan, India) and the Emirates (Dubai). Photos of all the presentations and the dates for the next ports of call are available on the fair´s website www.drinktec.com under the section ‘drinktec on the road’.