The International Brewing Awards 2013
For breweries, comparative taste-testing has long been a proven method for evaluating their products. However, an unbiased opinion regarding the quality of the brewmaster’s favorite beers is only possible through independent assessment. Whether the beer is to be evaluated by a scientific institute or through participation in one of the many international competitions depends on a brewery’s point of view – the former promotes quality while the latter largely benefits marketing.
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6 print issues