Brau Beviale 2011

Brau Beviale celebrated its 50th anniversary from 9–11 November in the Exhibition Centre Nuremberg.

In the last half century, the exhibition has almost given up its function as the industry’s “marriage mart”. Other positive characteristics like internationality and professionalism now stand out more strongly. The exhibition is and remains the best possible source of information for the industry and is appreciated as a highly emotional event.

98 percent of the visiting specialists from brewers and maltsters, producers of non-alcoholic beverages, dairies, winegrowers and suppliers to the brewing and beverage industry were satisfied with the range of products displayed. About 35 percent of the visitors came from abroad. The exhibitors came from 49 nations. A good 96 percent of them are satisfied with the overall success of their exhibiting activities, 92 percent made new business connections and 90 percent expect lively follow-up business.

A good one in two visitors came to Nuremberg to source information about new products and almost 64 percent also want to use these in their own companies. Especially important aspects for the visitors are cultivating existing business contacts and making new ones, exchanging views, training, market orientation, and preparing for investment decisions.

As many as five percent of the exhibition visitors also want to sign contracts in Nuremberg, and in fact did. Manfred Rückstein, Senior Advisor Corporate Communications KHS, Dortmund: “Finally an exhibition where orders are also placed!"

The main focus was traditionally on the largest product segment of technology (64 %, multiple answers), followed by raw materials (37 %), almost level-pegging with operating and laboratory equipment, energy management, working materials and packaging materials, services, marketing, catering equipment and beverage logistics.

The cooperation in the PET segment between the two leading exhibitions for the beverage industry, drinktec in Munich and Brau Beviale in Nuremberg, was new. The background to the cooperation is the exceptionally fast innovation cycle in this field. For this reason they installed the PETpoint, the PET segment originally of drinktec, this time also in Nuremberg, with raw materials, preform manufacture, stretch blow-moulding technology, filling systems, closure production, labelling, recycling and accessories on an area of approx. 800 sqm.

People will not only always drink, but always drink more. A good 786 billion litres of packed drinks (excl. milk and milk mix drinks) were consumed worldwide in 2010, more than one-third of them in North, Central and South America and a good quarter in Europe. The global market is shared between non-alcoholic and alcoholic drinks at a ratio of about 70 to 30 percent. Experts estimate that the world’s thirst will increase by 3.4 percent a year to reach 939 billion litres by 2015. This growth is driven mainly by the Asia/Pacific region incl. China and Japan and the Middle East/Africa region with their forecast annual growth rates of over 7 percent. Consumption will grow by only 1 percent in the already excellently supplied industrial nations of Western Europe, compared with 2.2 percent a year in Eastern Europe (Euromonitor 2011).

In the future, Brau Beviale will start a day earlier in the week. The next get-together for the European beverage industry will take place from 13 to 15 November 2012 (Tuesday to Thursday) in the Exhibition Centre Nuremberg.