“Will brewers still need aroma hops in the future?”
A provocative question? Not at all! ABInBev has revised their hopping concept for Anheuser-Busch’s beers. As a result of this shift in strategy, questions have been raised in the hop industry. Where will the future lead, when one of the big players, as ABInBev has done, abruptly moves away from the large scale utilization of one aroma variety in favor of another aroma variety or even a bittering variety? What is the future like for aroma hops in general? What possibilities exist for the hop industry and for the brewer? The outcome of this discussion has resulted in an event for which every brewer should make time in his calendar: The German Hop Day 2009 will take place on the 21st and 22nd of August in the Tettnang region. BRAUWELT International spoke with the organizers of the event, Dr. Johann Pichlmaier and Otmar Weingarten of the Association of German Hop Growers, as well as Jürgen Weishaupt and Johann Heimpel of the Association of Tettnanger Hop Growers. They described their goals and expectations for the German Hop Day 2009.
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