Internorga 2026 expands beverage area

Germany | From 13 to 17 March 2026, Internorga will transform Hamburg into the meeting place for everyone who is rethinking the restaurant and catering sector, presenting fresh ideas, new inspiration and the major trends in the industry. The international leading trade fair for hospitality and foodservice is expanding its offering and will showcase, among other things in the new Hall B5, how the world of beverages is evolving: wine in a new dimension, creative aperitivo ideas, exciting beer creations, and refreshing drinks for every taste. Anyone wanting to know what will be featured on menus tomorrow will find the answers here.

In cooperation with weberMESSE, the new WeinWelt – covering an area of over 300 m² – will put wine centre stage for the first time on the upper floor of the East Foyer. Around 30 wineries and winegrowers’ cooperatives from Germany and elsewhere in Europe will present their best wines and the latest trends. Renowned names such as Achkarrer Winzer am Schlossberg eG and Weingut Beiser GbR, as well as Villa Buonasera from Italy, will be there. ‘Internorga is the perfect platform for us to showcase the diversity and quality of wine to a wide-ranging professional audience,’ explains Vincenz S. Weber, Managing Director of weberMESSE. Highlights include tastings of selected vintages, exciting food pairing sessions and the opportunity to talk to the winemakers. That makes the new WeinWelt the place to be for anyone who wants to take their wine list to the next level.

Beer – variety by the glassful

Traditional Bavarian brewing meets international classics and creative craft beers at Internorga. ERDINGER Weißbräu is bringing its famous speciality wheat beers, which represent authenticity and enjoyment. Privatbrauerei Barre, a long-established family brewery from Lübbecke, will not only be showcasing its traditional speciality beers, but also fresh product ideas such as Fassbrause non-alcoholic drinks and modern beer-based mixed drinks. ‘Internorga gives us the opportunity to present our entire range – from classic beers to innovative non-alcoholic and mixed varieties that capture the current zeitgeist,’ says Christoph Barre, Managing Partner of Privatbrauerei Barre. Budweiser Budvar will be presenting its legendary lager from the Czech Republic – synonymous with quality and its origins.

For those who value innovation and exciting taste experiences, Two Chefs Brewing will offer extraordinary craft beer creations that provide fresh inspiration for the restaurant and catering industry. Visitors can experience the art of north-German brewing at the Dithmarscher Brauerei, with its distinctive varieties. Innovative systems such as Beerjet and Bottoms Up Beer Germany, which combine speed and showmanship, also ensure drinks are served to perfection.