Beer&Food Attraction to take place in February

Focus on craft beer | The entire beer, beverage and bar industry sector, together with the out-of-home world, will be meeting up at Rimini Expo Centre when Beer&Food Attraction. The Eating Out Experience Show, the event organized by Italian Exhibition Group (IEG), takes place from 15–17 February 2026 in Rimini, Italy.

The brewing world is always the beating heart of Beer&Food Attraction. A mirror of the market and its variety, the exhibition’s large beer sector will be entirely dedicated to an abundant offer of beers, ranging from Italian and international excellence to the most original and creative, special and mainstream proposals – a privileged showcase where both large international groups and small and medium-sized breweries choose to launch their new products. The event will in fact offer the widest range of microbreweries with over 100 exhibitors ready to engage with the market and directly meet professional operators and distributors. An ideal context in which to discuss identity, production quality and stylistic research, key elements of artisanal value.

The 8th edition of BBTech Expo, an exhibition specifically for raw materials, process technologies and solutions for beer and beverage bottling, is the technological heart of Beer&Food Attraction and a reference B2B event for beer producers, especially in the craft beer sector. The Beer&Tech Arena is also located here, a content and educational space, designed to offer operators visions, tools and concrete inspiration thanks to the contribution of universities, experts and sector associations.

New entry “Mixology Attraction”

The big new entry at the 11th edition of Beer&Food Attraction is the “Mixology Attraction”, which will further strengthen the event’s status as a reference hub for the entire beverage & bar industry world by bringing bartenders and industry professionals into dialogue on contemporary mixing languages. The brand was created to promote a rapidly evolving sector that is becoming increasingly central for contemporary venues.

Located at the centre of the exhibition layout, Mixology Attraction’s articulate offer will feature several focuses: The Mixology Circus, which will host internationally renowned bartenders alongside masterclasses and talks on the sector’s new trends, the Mixology Village exhibition area will group together a qualified selection of the best labels of distillates, liqueurs and spirits, while Sparkling&Mix will spotlight bubbly, prosecco and sparkling wines as protagonists of the culture of mixed drinks.

The Beer&Food Attraction halls will, as every year, act as a point of encounter for the world of eating out, hosting strategic events for sector operators. These will include the 15th edition of Italgrob's International Horeca Meeting, which will once again be a reference point for the entire beverage supply chain, offering sector producers, distributors and operators a unique opportunity to meet. Beverages will be the absolute protagonists, fostering the creation of new business opportunities and growth strategies. The Horeca Arena will also be hosting a packed three-day programme of talks and workshops, in collaboration with the main supply chain associations and prestigious research companies, to outline the sector’s future scenarios and opportunities.