Drink Japan to take place 20–22 November 2024

Japan | Drink Japan 2024 is back this November 20–22, and it’s bigger than ever. The 9th edition, set to return to Makuhari Messe, Japan, boasts of two expanded and enhanced zones ready to show off the latest industry technology to hundreds of professionals in attendance.

Organized by RX Japan Ltd., Drink Japan 2024 is on of the country’s largest B-to-B tradeshows for beverage technologies, drink manufacturing, and liquid food development manufacturing. It is expected to garner 24,000 visitors in its upcoming edition, alongside 400 exhibitors from both the local and international scene.

Advancing zones

This year’s edition will still comprise of its well-established zones – Production & Brewing Zone, Packaging Materials Zone, Ingredients Zone, and Craft Beer Zone, all while advancing the latter two. The show recognises the continuous evolution of the market; hence, the move to further its features only solidifies its leading position in the industry.

The Ingredients Zone will be expanded to include more components for product development. Additional to the existing merchandise offerings, the zone now carries natural fruit juices, probiotics, superfoods, and a wide variety of functional food ingredients.

On the other hand, the enhanced Craft Beer Zone will exhibit both domestic and international brewing technologies as a response to Japan’s growing market for craft beer. This is supplemented with expert forums, sharing the secrets of the trade and hit product developments for beer production.

A multitude of benefits for visitors

Visitors to the event can enjoy free registrations to the exhibition, and VIP registration for managers and above also garners them access to the exclusive lounge. Also, they can access the concurrent shows, FOODTech Week Tokyo and Restaurant Innovation Week Tokyo. Seats for around 90 conference sessions are available for reservations, which allows visitors to learn from experts in the fields.

With unprecedented access and countless opportunities for networking and learning, B-to-B deals for professionals in attendance are not impossible to happen. Not to mention, staying ahead of the curve is effortless for visitors as they get a chance to experience the best innovations and acquire the best solutions for drink production.

Drink Japan 2024 gathers the leading minds in the industry and fosters a community where gaining clients, both from local and global regions, is done with ease.

Special promotions are available for exhibiting brands through unique mailers, promotional segments on Japanese publications and media, and direct show performance feedback through the exhibitor dashboard system.

For more information, please visit www.drinkjapan.jp.