SIBA partners with Imbibe Live

London | The Society of Independent Brewers and Associates (SIBA) have agreed a partnership with Imbibe Live for their July 2024 show, taking place at London's Olympia Exhibition Centre on 1–2 July 2024.

SIBA represent independent craft breweries and supplier companies across the UK and are the Big Voice of Independent Beer - fighting for a fairer deal for independent brewers in Government and showcasing their members' industry-leading beers to buyers and consumers alike. The 'Indie Beer Bar' at Imbibe Live 2024 is a new feature in a longstanding partnership between SIBA and Imbibe, with the trade association backing member brewers to showcase their independent craft beers at the show in one impressive new area.

"SIBA are investing in the new Indie Beer Bar to allow member breweries of all sizes the opportunity to showcase their products at the UK's premier drinks industry trade show. By collaborating together independent breweries can make a much bigger splash at the show, backed up by a tasting masterclass I'll be delivering on 'The next big thing in beer' – where we'll be discovering the indie breweries making waves in the UK beer market." Neil Walker, SIBA Head of Comms & Marketing.

The 'Next big thing in beer: Ensure your business is ahead of the latest beer trends' session takes place in the Movers & Shakers area at Imbibe Live on Tuesday 2nd July, from 13:45 to 14:15. In this expert tasting session delegates can hear about the beer styles on the rise and how your business can capitalise on these growing trends. Expect a deep dive into what makes these beers tick, what they taste like, and how to present them to your customers.

The SIBA Indie Beer Bar will be a showcase of independent brewery members: If you're a member and would like to book your place, or would like to enquire about becoming a SIBA member, then visit www.siba.co.uk.