BrauBeviale 2018: Inspiration for the Beverage Industry

Preparations for the next three-year programme of BrauBeviale, specifically the first event in Nuremberg from 13 to 15 November 2018, are already in full swing. As the last cycle was one of the most successful in the history of BrauBeviale and because it was fully booked in 2016 an extra hall has been added in 2018. Visitors will now follow a new route along the process chain for beverage production. But even with nine halls, the relaxed atmosphere that is typical of BrauBeviale will be retained and the fair will be as compact as ever.

The beverage industry is facing huge challenges. Digitalisation, automation, changing consumer behaviour, commercialisation versus passion for the product, and scarcity of raw materials are just some of key issues that came up. Underlying all this is the issue of future viability. The range of solutions on display and the supporting programme at BrauBeviale offer drinks manufacturers a comprehensive and informative range of ideas and approaches to equip them for the future – whether they are brewers, mineral water operations, or manufacturers of spirits or alcohol-free drinks.

There will be three interesting training events on the day before the exhibition as such: The Export Forum German Beverages, The European MicroBrew Symposium hosted by the renowned VLB Berlin (research and teaching institute for brewing) and the Heirloom & Terroir Barley and Malt Symposium hosted by RMI Analytics. The BrauBeviale Forum will once again take place on all three days of the exhibition. The proven blend of talks, presentations, panel discussions and award ceremonies invites visitors to become informed about current issues and be inspired by exciting ideas and approaches. Anyone wanting to explore and indulge in the diversity of beverage specialities should head for the Craft Drinks Area. As tradition demands, the European Beer Star, which has been part of BrauBeviale since it was “born” in 2004, will also be awarded again at the event. The competition was initiated by the German Private Breweries Association (Private Brauereien Bayern), the honorary sponsor of the fair, and the German and European umbrella organisations. Various themed pavilions will present themselves as the focal point for certain issues tailored to specific groups of visitors: Artisan and Craft Beer Equipment and brau@home are where small and micro-breweries and home and hobby brewers can find comprehensive information. Another pavilion is devoted to “Sustainable Water Management in the Beverage Industry” and there will be a special show “Innovative Beverage Packaging” hosted by the World Packaging Organization. BrauBeviale 2019 will take place from 12 to 14 November, BrauBeviale 2020 from 10 to 12 November. For further information please visit www.braubeviale.com.