Sensory analysis in modern brewery operations
Objective analysis of the aroma, taste and mouthfeel of beer is critical to success in modern brewery operations. In this paper we review current best practice, and offer advice on how to derive maximum value from sensory quality management systems.
Beer flavour has never been more important. It lies at the centre of the process of achieving customer satisfaction. Of course, good marketing of beer still plays a very important role. But today’s marketing is about finding out what individuals like, and telling them where to find it. This paper is about the use of modern flavour evaluation techniques to help make beers that people like.
The objectives of flavour analysis in the brewery
Flavour analysis can be used for two things in a modern brewery.
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