Defining “craft” can be a “crafty” business
A matter of definition | Back a generation or so ago, it was easy to determine who was and who was not a craft brewer. At the beginning of the craft brew movement, the BA’s members were simply called “microbreweries,” and there was no need for a legal mind to parse the qualification criteria for membership. In the following article BRAUWELT International author Elva Ellen Kowald shows that today defining “craft” can be a “crafty” business indeed.
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