The Future of Macro Beer Brands
US beer market | Is there no end to market fragmentation? Consumers are becoming more finicky. New products are creating their niches and category lines are blurring. Craft beers, the bright spot in the beer industry, keep on growing. So do wines, bourbons, tequilas, and cognacs, thanks to craft’s trailblazing. Without much effort they have adopted craft beer’s cachets of heritage, craftsmanship, regionality, a sense of premium and exclusivity. The consequence: macro beer brands continue to slip.
Select offer and read on
6 print issues
