New Belgium Brewing gives away Carbon Neutral toolkit free of charge
USA | New Belgium Brewery has released a free Carbon Neutral Toolkit to support other breweries on their journeys toward net-zero carbon emissions. The toolkit is designed to help small- and medium-sized breweries measure their carbon footprint and take steps to make their businesses carbon neutral.
It breaks down the process into six major steps:
- Measure your carbon footprint;
- set a strong carbon neutral goal;
- reduce your GHG emissions (greenhouse gasses);
- buy carbon offsets;
- advocate for strong climate policy;
- earn carbon neutral certification.
Each step is fleshed out with explanations, examples, resources, advice, cost figures and time estimates.
New Belgium has made its green initiatives a major marketing focus to help sell its beers, which is another boon when considering going carbon neutral.
The Carbon Neutral toolkit can be found at www.drinksustainably.com.
Keywords
USA measuring technology sustainability environment carbon footprint corporate responsibility carbon neutrality
Authors
Ina Verstl
Source
BRAUWELT International 2021