South American beer market characterised by high concentration
In nine of twelve South American countries, a single brewing group controls more than 80 % of the market, according to a publication by "Emerging Markets Brewery Fund", New York, HypoVereinsbank. In the last 18 months, the leading breweries in Brazil, Colombia and Peru have taken over their competitors, strengthening their positions in the market. In Brazil, Latin America’s biggest beer market, the two largest brewing groups, Cervejaria Brahma and Antarctica Paulista, amalgamated. The Monopolies Authority has made it a condition that the new company, AmBev, must sell the "Bavaria" brand (5 % market share) as well as five brewery plants with a total capacity of 7 million hl. The sale of Bavaria will push down AmBev’s market share from 71 % to 66 %.3 million hl.5 % to 8.8 million hl.A..
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